BEHIND THE BRAND
After a three week road trip down the Pacific Coast Highway and notes scattered everywhere, I decided it was time for a new product to be designed.
Back in 2016 when we planned our road trip, I had notes scattered about across no fewer than three notebooks and I knew I couldn't be alone in this. I had quotes in one, I had flight details and reference numbers on my phone, I had hotel options in another notebook and I had sights I wanted to see in yet another. I'm sure there were more things written down elsewhere but looking back, it wasn't the most organised I've ever been. So I started to design a travel planner. Something that was more exciting than a basic notebook, something I could open up and know instantly what a particular reference number was for.
After three years of perfecting the designs, finding the perfect printers for our covers, and generally getting over the fear of opening a business, here we are. I hope you love your planners as much as I loved creating them.
WHERE DID OUR NAME COME FROM?
Luna is/was a Roman Goddess representing the moon but in addition had the unique quality of being a protectress of charioteers, which in modern times could translate to cars. Our idea was borne out of a road trip and so it all made sense.