BEHIND THE BRAND

After a three week road trip down the Pacific Coast Highway and notes scattered everywhere, I decided it was time for a new product to be designed.

Back in 2016 when we planned our road trip, I had notes scattered about across no fewer than three notebooks and I knew couldn't be alone in this. I had quotes in one, I had flight details and reference numbers on my phone, I had hotel options in another notebook and I had sights I wanted to see in yet another. I'm sure there were more things written down elsewhere but looking back, it wasn't the most organised I've ever been. So I started to design a travel planner. Something that was more exciting than a basic notebook, something I could open up and know instantly what a particular reference number was for.

After three years of perfecting the designs, finding the perfect printers for our covers, and general fear of opening a business, here we are. I hope you love your planners as much as I loved creating them.

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